Built for my own kids first.
Abbi did not start as a business idea. It started with two boys who were behind in maths, and a father who could not find the kind of help they actually needed.
The problem was not effort
My boys were not lazy and they were not struggling for want of trying. They were sitting in classrooms moving at the pace of thirty children, quietly accumulating gaps. Once a gap opens in maths it compounds — every new concept leans on the one underneath it, and a child who missed the one underneath stops being able to follow.
The obvious answer is a tutor. But a good one-to-one tutor in New Zealand is expensive, and the harder problem is finding one whose schedule, location and approach actually fit your family. Plenty of families cannot afford it. Plenty who can still cannot find one.
What I wanted instead
Something patient enough to explain the same thing a fourth time without a sigh. Something that remembered what my son found hard last week, rather than starting fresh every session. And something that would tell me the truth about how he was going, in plain language, without me having to hover or quiz him at dinner.
Most of what I looked at was a bank of exercises with a progress bar bolted on. That is not a tutor. A tutor is a relationship that accumulates.
Why it took so long to start building
I spent months on the architecture before writing the product, which is an unusual way to start and I think the right one here. The hard parts of a tutor for children are not the teaching prompts. They are the boundaries: what the system is allowed to remember, what it is allowed to change on its own, what counts as evidence that a child has actually learned something, and what happens when it is not sure.
Those boundaries are much harder to add later than to design in. So Abbi separates the teaching from the memory, the memory from the safety rules, and the tone a child hears from the curriculum truth underneath it. A model does the explaining, inside a system that decides what it may do.
Not manufacturing certainty. If a child goes quiet, that could be thinking, or distraction, or the toilet, or confusion. A system that guesses confidently will be confidently wrong about your child, and then report it to you as fact. Abbi is built to hold uncertainty as uncertainty.
Where it is up to
Abbi is being built deliberately narrow to begin with — one curriculum, one subject, one stage — because proving the whole loop properly on a small slice is worth more than a broad demo that works in a screenshot. It grows from there.
Abbi is named for the guide my kids needed.
Some things are worth being rigid about.
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No streaks or manipulation
Nothing in Abbi is designed to make a child feel bad for stopping. Engagement mechanics that exploit children are not a feature we have chosen to skip — they are one we have ruled out.
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No invented progress
A parent report only says what the session evidence supports. Activity is not mastery, and we would rather tell you we are unsure than give you a confident number we cannot stand behind.
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No selling your family's data
Children's learning data is not an advertising asset. It is not sold, and it is not used to target anything at you or your child.